The Chief Woman Matte Liquid Lippie is a vibrant red lipstick that is universally flattering. It delivers full coverage in a single swipe and has a comfortable, lightweight formula. The lipstick is also vegan, cruelty-free and the tube can be recycled when you finish her up. Sustainability and innovation are always in mind. Chief Woman is named after the eldest daughter of Lauren Good Day Vegan and Cruelty free product. Las Cruces, NM